Known for its bold flavour and striking blue bottle, breaking into the highly competitive U.S. market required a campaign as distinctive as Gunpowder Irish Gin itself. And what better moment to make a splash in the US than on National Gin & Tonic Day.

The brand commissioned us to craft its first major advertising ­­­push. With a growing demand for super-premium spirits, this campaign positions Gunpowder Gin alongside established names like Hendrick’s, Tanqueray No. TEN, The Botanist and Empress 1908.